Simple Small Business Marketing Strategies
Don’t Sell Your Stuff
When Marketing A Small Business, most businesses try too hard to sell their stuff, and in fact a much better approach is to not try to sell at all. Most people reading this will think that’s a recipe for disaster, because if you don’t sell anything, the business doesn’t generate any revenue and profits.
This is true, but what I mean is making an overt attempt to sell is counter-productive. The best way to sell is to simply create a great product or service, and then tell people about it. That way you attract people to you instead of you chasing them all the time. This makes selling easier, and more profitable. As well as a great product, you should also give great customer service, and that’s the next strategy.
Customer Service Is Important
Ask any business owner about their service levels and they’ll all swear they give really good service. What they mean is they give service at a level that’s about the same as their competitors.
But that’s never good enough to make a business stand out from the crowd. To do that, you need to give customer service nothing short of excellent – at a level which makes people talk about your business to their friends, and recommend you. This does take some effort, but the rewards far outweigh the effort you put in.
Market All the Time
Once you have a great product, and you give great customer service, there’s only one thing to do, and that’s to tell people about it, and attract them to you as outlined above. But don’t think you should do this once and then forget about it.
You should have a marketing plan that rolls on, and you should be doing something each month – and maybe every week – to tell people about your business and make sure you’re always the first choice. You could send out an email three times a week, run a print ad once a week, or send out a piece of direct mail every month. Even better, do all three.
Marketing A Small Business Online
The internet offers tremendous marketing opportunities for local small business owners; however it is the ones that move now, adapt and start integrating online with offline promotions that will win in the end.
In order to effectively market your small business on the internet you need to have a website that clearly states what your business is, and how you serve your clients or customers. Make it easy for your customers to either contact you, or buy your products.
Your website is where you will be sending people who are searching on the internet, it will be your online shop, and you want to make it easy for your clients to contact you or buy your products or service.
Online Strategies For Marketing A Small Business – Search Engines
Once you have your website up, running and converting visitors in sales the next step is to optimize your website for the major search engines like: Google, Yahoo! and Bing.
Here are other important contributing factors that will help your website be shown in the top search results of the search engines.
Keyword research and selection – What words or phrases are your customers typing into Google to find solutions to their problems? A good free tool to help you with this is the Google Keyword Tool.
Keyword Placement – Once you have unearthed the keywords you wish to target you now need to include these thought out the text on your website, in description and in your tags.
Backlinking – Backlinks are simply when one website links to another, in basic terms the more links you have pointing back to your website the better it can be, search engine kind of view backlinks like votes.
Once your website in ranked in the top search results for your keywords you will start to get free visitors to your website, in turn increasing business and lowering marketing costs.
There are many advantages to marketing your small business online. Here is all that you need to know to provide the motivation for you to start. Online marketing is…
Inexpensive – Marketing online can be very cheap and even free. Many sites like Twitter and Facebook charge nothing to open an account.
Easy – It takes minutes a day to see a positive ROI with Internet marketing. Large results can be had with just an hour a day.
Targeted – You can narrowly define your target market better than any other form of advertising.
Passive – One well written article today on your blog, can stay on the top of the search engines for years. Giving you free and amazing exposure.
Fast – You can build a brand in weeks, instead of years.
Online marketing is the most effective form of marketing available today. No other form of marketing can offer all of the advantages that online marketing provides.
Advertising Your Small Business Online
In order to really maximise your online marketing efforts you should be some paid advertising. One of the most popular and effective advertising platforms is Pay-Per-Click advertising, also known as PPC.
This is very effective as unlike traditional advertising you only pay when your advertising actually works – when someone clicks on your ad.
Some other very effective paid adverting methods on the internet are to place banners on other popular website in your industry. Simply contact the owner or the website and ask them if you can place your banner on their site for a small monthly fee. I have seen many businesses pay anywhere from $50 – $250 a month to place a banner on a website that gets tens of thousands unique visitors a month all related to their industry.
Another way might be to contact a popular blog owner in your industry and ask them to write a blog post or if you can do a guess post for them. You can also do this same strategy however instead of doing a blog post; ask if you can send a message to their email list for a percentage of the profits.
If you have not started to build your online presents then now is the time to start, it doesn’t matter if your business only serves a local market or a global market, and it has been proven time and time again that most people will start their shopping experience online.
As you go along you soon realize how important your choice of keywords are, they really are the tip of the spear, and the more keywords you target the bigger your reach online is. The more established you become in the search engine the less you have to advertise, meaning more profits and lower marketing costs.