More consultants of various specialties than ever are out touting their expertise and offering help. Maybe you’re hesitant about hiring a consultant because you think it’s going to be too costly. Or, you might be thinking about embarking on reviewing several marketing consultants to help you with one or several aspects of your business. Read on for some facts that can help you make informed decisions about marketing for your business.
Myth: Marketing Consultants are too Expensive!
Fact: you can find plenty of reasonably priced consultancy services. What you might choose to do is begin with one campaign that you can budget adequately for and measure the results. That can help you determine whether or not: a) that consultant is right for you and b) how much return on investment you’ve gotten. Reviewing results after an initial campaign can help you make a decision going forward about the consultancy firm as well as your ongoing strategy.
Myth: All Consultants are the Same…
Fact: A consultant brings a specific background and set of skills to the table. Depending on the type of business you’re in and depending on your desired results, you’ll want to look at the background and history of the consultant you hire. You may decide that someone with specific industry experience is preferable but then again, you might look to someone with another set of skills that can bring a fresh outlook to your industry.
Myth: Marketing Consultants Can’t Make Customers More Loyal
A current marketing myth is that customer loyalty is dead. No so. While people today look for the lowest price, they also look for value add. A marketing consultant can help you develop and promote value-added services as your unique selling proposition can help you get customers and retain them as well.
Myth: You Need to Continually Change Your Marketing Strategy
A fear among many businesses that think about hiring marketing consultants is that they’ll have to pay a fortune to continually come up with new marketing strategies. This isn’t necessarily the case. A well-orchestrated marketing strategy can create viral success, helping you maximise your marketing spend. Working with a marketing strategist on a consistent basis can also help minimise expense you because pricing for consultancy services reflects the amount of work required to understand and implement your desired strategy.
Once you invest in an initial strategist, the pricing doesn’t have to continually climb because you don’t have to re-invest in research and background work. While one strategy won’t necessarily be evergreen, various aspects of a successful strategy can be tweaked and then replicated, saving you time and money.